Amazon does very well in Japan, as does the homegrown equivalent, Rakuten. Yahoo is #1 because they have the most services that integrate with Japanese life (it

Amazon does very well in Japan, as does the homegrown equivalent, Rakuten. Yahoo is #1 because they have the most services that integrate with Japanese life (it also helps that they are essentially a separate entity from the Yahoo that you know and dislike). Your other remarks are spot on though.