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Personally, I find the concept of lorem ipsum or blocked out letters redundant - unless there is indication of what would be there. The most basic wireframes w

Personally, I find the concept of lorem ipsum or blocked out letters redundant - unless there is indication of what would be there. The most basic wireframes will be just boxes everywhere and I label the boxes, say 'Pricing Plan Feature'. Next iteration, would be wireframe still but all the copy need to be clear and thought out ie: the tag line would be 'Pricing Plan Feature' with a sentence below it like 'Our Plan fits any budget, from $5/month to $100/month' and be in that wireframe. When people wireframe with lorem ipsum/line blocks, giving no indication of what would/is there, it can create assumptions and confusion - for your team mates/clients. If you say it's just for layout, then just use boxes with labels - anything else is just distraction. When I get the copy after the wireframe, it can be frustation to get handed an essay and try to fit it in a space designed for a paragraph. Always design around the content/copy, even at the wireframe stage. Knowing the exact (or close to it) copy/content the better - allowing you to gauge the layout and spacing more accurately.

ricardobeat 14y ago
Most of design for the web is not landing pages. If you are designing a website that will have any kind of dynamic content Lorem ipsum is a great tool.
a_c_s 14y ago
The reason for using Lorem Ipsum is so the client can't waste time in the meeting arguing about whether the lowest tier is $5 or if it should really be $4.99, and if it should be phrased "$5/month" or "$5 per month", details that are not relevant to the issues at hand.
- justjimmy 14y ago
  If you're using lorem ipsum to communicate pricing ($5/$4.99), how do client even know that's what it represents? Wouldn't it be better if you put that $5/month and let them know upfront copy/prices are not set - they are meant to communicate what that area is for and how much space is dedicated to it. What if you had in your mind that the space is for $5/month, but used lorem ipsum and designed around that. Then the client hands you copy that goes '$5/month, $50/ year, Save $10 if you subscribe annually / 20% off.' This will likely to have an impact on your layout and spacing, since you just used 'lorem ipsum' in the wireframe step.
  - a_c_s 14y ago
    You clearly haven't worked with my company's clients :-P They don't listen when you say the copy is filler. There are also times (like in a small company) when the person reviewing the wireframes is also the person reviewing the final copy, so if you put real copy in there the meeting will always get sidetracked into a discussion of the final copy unless you use some type of filler.

ricardobeat 14y ago

Most of design for the web is not landing pages. If you are designing a website that will have any kind of dynamic content Lorem ipsum is a great tool.

a_c_s 14y ago

The reason for using Lorem Ipsum is so the client can't waste time in the meeting arguing about whether the lowest tier is $5 or if it should really be $4.99, and if it should be phrased "$5/month" or "$5 per month", details that are not relevant to the issues at hand.

justjimmy 14y ago
If you're using lorem ipsum to communicate pricing ($5/$4.99), how do client even know that's what it represents? Wouldn't it be better if you put that $5/month and let them know upfront copy/prices are not set - they are meant to communicate what that area is for and how much space is dedicated to it. What if you had in your mind that the space is for $5/month, but used lorem ipsum and designed around that. Then the client hands you copy that goes '$5/month, $50/ year, Save $10 if you subscribe annually / 20% off.' This will likely to have an impact on your layout and spacing, since you just used 'lorem ipsum' in the wireframe step.
- a_c_s 14y ago
  You clearly haven't worked with my company's clients :-P They don't listen when you say the copy is filler. There are also times (like in a small company) when the person reviewing the wireframes is also the person reviewing the final copy, so if you put real copy in there the meeting will always get sidetracked into a discussion of the final copy unless you use some type of filler.