Thing is, most people don't know how to zoom a website on a desktop browser. On mobile browsers it's even worse and almost nobody will bother with the pinching

Thing is, most people don't know how to zoom a website on a desktop browser. On mobile browsers it's even worse and almost nobody will bother with the pinching and tapping and panning just to read some text, unless they _really_ have to. If you are running a website, I encourage you to test different font sizes and measure the difference in engagement. You might be surprised.