The part you quoted clearly says it's a problem FOR fb/google/etc. They have acknowledged the problem repeatedly in the financial statements. Maybe try reading

The part you quoted clearly says it's a problem FOR fb/google/etc. They have acknowledged the problem repeatedly in the financial statements. Maybe try reading a little closer? So poor FB and Google have a problem because they cannot fit 50 ads on the screen. What a shame, they cannot make another $10 billion a year. To solve their problem we will wear some cheesy glasses so we cannot escape ads. Get what I tried to say? The glass solves Google's ad "problem," if but only if enough users become Glassholes. But why should they? What problem do they solve for average Joe that cannot be solved by iPhone or Android or W Phone? None