> People are just greedy bandwidth whores these days. Not really. Having really fast broadband completely changes what is possible, and if we want to secure fu

> People are just greedy bandwidth whores these days. Not really. Having really fast broadband completely changes what is possible, and if we want to secure future economic growth for the internet, it's a great area to invest in. I have 120 megabits and easily saturate that on a regular basis. This in turn makes it possible to watch movies in the highest of defs on-demand, or purchase and download them to keep forever in less time than it takes to walk to the shops. We can download increasingly huge video games in less time than it would take to install from discs. We have so many online businesses making huge amounts of money off entertainment while traditional platforms are dying, but if internet speed stagnates, or the fraction of the population that has very fast internet stops growing, that will limit the potential market for online media. Another consideration is that 1mbit up. People are finding more and more awesome uses for larger upstreams. Yes, you wouldn't need a huge increase in your upstream to have great Skype video quality, but if you want to upload videos you make to YouTube in HD, or stream your gaming session in HD, you are going to feel the pain on the vast majority of broadband plans available today. We need to move away from the old online distribution model of "people consume, servers create".