Don't let that discourage you. $5k is the average we invest on a new product launch (not including our time of course). We do however re-invest most of the sale

Don't let that discourage you. $5k is the average we invest on a new product launch (not including our time of course). We do however re-invest most of the sales right back into it for the first year. This approach has allowed us to grow multiple products to a very nice monthly profit within the first year. We always focus on releasing things our customers and target users will pay for though otherwise we would never be able to keep funding it.