"'What was missing from the market was the notion of the unified experience,' [Robertson] said." I don't understand the obsession people have with cramming tho

"'What was missing from the market was the notion of the unified experience,' [Robertson] said." I don't understand the obsession people have with cramming thousands of apps into a single site. It seems to miss the point of the web. Isn't it much better for apps to run on their own sites with their own interfaces? Interoperability and sharing data between apps is huge, but the answer is not to put all apps on the same site. What are users supposed to think? "Oo, feature-crippled versions of all my favorite apps!" Web desktops strike me as having the worst of both worlds: none of the feature richness of the web and none of the UI advantages of the desktop. For non-power users, having everything in one place doesn't seem compelling enough to ignore that. In fairness, the writer may have taken Robertson's comment out of context or altered its meaning, so apologies if that wasn't the fairest launching pad for a rant about web OSes.