A lot of programmers do not like or do it because they simply see no value to it. It's not that they don't "get it." They do. The problem arises when they decid

A lot of programmers do not like or do it because they simply see no value to it. It's not that they don't "get it." They do. The problem arises when they decide to build a business. Their apathy towards marketing ends up killing their startup. A business is not the code but it's marketing. And programmers fail hard with that reality. That's why patio11 says that a programmer who can market is an unstoppable force. It's true.