3 ms·
My biggest "struggle" is basically what you identified: that I (as a developer) don't like to do it. But I force myself to, since in the long run, I know it wi
by ronyeh 14y ago
My biggest "struggle" is basically what you identified: that I (as a developer) don't like to do it.
But I force myself to, since in the long run, I know it will be worthwhile. So I occasionally write blog posts [1], very occasionally tweet [2], and sometimes I even tend to my Facebook page [3].
I guess one real struggle is that I have no idea whether marketing works, or how well it works. It's pretty hard to quantify (sure, there's google analytics, etc). But when I add a feature to my code base, it feels concrete. Spending a day doing "marketing" doesn't feel as concrete or quantifiable.
[1] http://blog.squarepoet.com/ http://blog.squarepoet.com/
[2] https://twitter.com/squarepoet https://twitter.com/squarepoet
[3] https://www.facebook.com/tinypiano https://www.facebook.com/tinypiano
- orangethirty 14y agoThat's a great point. Not being able to measure short terms results is keeping you from achieving then over the long term. Fascinating. Though I think that you are missing insight into getting short term marketing results. They do exist. You can actually get too many of them. I reason that you have not been properly introduced to real marketing. It's quite the same as software as it requires you to engineer scalable systems. It's as challenging too because it requires a lot of data analysis. I wonde if hackers like you would benefit from an introduction to marketing from the POV of data.
- ronyeh 14y agoDo you have any pointers for us hackers? One thing I've used in the past is posting bit.ly links, which can give me some data. But it seems like I'd have to participate in many many different forums & blogs for these links to my products to start having a noticeable effect on my sales. I'm sure a 3-day crash course on marketing my products would be very valuable for me.
- orangethirty 14y agoMay you email me?