Because they use an Italian roast, which is about as far as you can roast a bean before it turns to ash. Dark roasts are usually preferred for espresso, but th

Because they use an Italian roast, which is about as far as you can roast a bean before it turns to ash. Dark roasts are usually preferred for espresso, but there is a limit to how dark you can go. For drip brewing, you lose a lot of the bean's flavor by roasting too much. Stick to the lighter roasts and you will taste more coffee flavor and less roast flavor.