Great article. I totally agree; User growth is an uphill battle that requires a well thought strategy to 'cross the chasm' and beyond. However, I did not see an

Great article. I totally agree; User growth is an uphill battle that requires a well thought strategy to 'cross the chasm' and beyond. However, I did not see any mention of Value, which I find to be inherently important. When it comes to User Acquisition (or I guess what we now call Growth Hacking), I believe that Value is one of the most important (and sometimes overlooked) aspects of any project. Solving real world pain points creates inherent Value, which in many cases facilitates organic growth. If your App or Service is Valuable, then people will naturally want to use it, no promotion necessary. I've found that the Value of a project is usually tied to the Vision of the Founders, what types of problems they want to solve, and how painful those problems are. I try to make all my Projects High Value, but many are still in the beginning stages, and how successful (or unsuccessful) they will be has yet to be seen.