Here is a study that shows that the median (not mean) value of internet sites (note that these are not applications, but blogs or forum sites!) is around $500,

Here is a study that shows that the median (not mean) value of internet sites (note that these are not applications, but blogs or forum sites!) is around $500, with a monthly revenue of $133. http://www.slideshare.net/Flippadotcom/how-do-websites-make-money-16613130 http://www.slideshare.net/Flippadotcom/how-do-websites-make-... It's basically that most niche sites have a hard time scaling up to 100,000 users, let alone 1M. Not sure how well those numbers scale to consumer applications however, but you can probably interpolate from those online advertising/affiliate marketing numbers.