I wonder if there is any research/reasoning in why one shade of blue would generate more revenue than another? Malcolm Gladwell had an interesting podcast abou

I wonder if there is any research/reasoning in why one shade of blue would generate more revenue than another? Malcolm Gladwell had an interesting podcast about people's ability/inability to express what they really mean and feel. He uses the Aeron chair as an example of a product that was despised/considered ugly but eventually embraced for it breakthrough functionality/aesthetic. I can see how data-backed design decisions can produced locally optimized results, the "ideal" shade of blue, logo size, typography, etc.. But I wonder if on the whole, all those optimizations work together optimally, as a wholistic experience? [edit] Gladwell's Podcast: http://itc.conversationsnetwork.org/shows/detail230.html http://itc.conversationsnetwork.org/shows/detail230.html