Business development isn't the same as marketing or sales, you should step back and hammer out a list of skills you're looking for. Is it primarily sales that y

Business development isn't the same as marketing or sales, you should step back and hammer out a list of skills you're looking for. Is it primarily sales that you need, is it product management, is it performance marketing, etc. You might be looking for someone who can do all of these roles but they'll naturally have their focus on one of these areas and you should decide what that should be. What are the main difficulties you face now and need this person to come and deal with ? - is it sourcing warm leads, is it managing the sales process the the client firm, is it figuring out what you need to build to get the most customers ?