The comparison I'm thinking is that google is trying to be more Intel than Microsoft. Intel did the whole 'intel inside' thing, and people recognized the brand

The comparison I'm thinking is that google is trying to be more Intel than Microsoft. Intel did the whole 'intel inside' thing, and people recognized the brand, without really understanding what it was for or caring, they just knew that is what they wanted. People thought they understood what Microsoft did (and maybe they do), but I think intel was just this thing you absolutely had to have. Nobody could compete with it, because they'd need to explain what it does, and that would likely put people to sleep and they wouldn't understand anyway.