3 ms·
I like this idea a lot, but seriously - a tweed blazer is your first offering? Did you A/B test the offering in terms of what your target customer would consid
by run4yourlives 14y ago
I like this idea a lot, but seriously - a tweed blazer is your first offering?
Did you A/B test the offering in terms of what your target customer would consider appealing? (I fully realize you may be targeting pretentious hipsters or middle-aged english gentlemen of course. :)
I'd also suggest maybe an "outfit" (shirt, pants, jacket/shoes, etc) instead of just an item too... no idea if that would result in better conversion, though.
At any rate, best of luck to you... I like the direction you are going.
- nav 14y agoThanks! Actually since winter is going (opo GOT ;) ... we decided to go with one warmer look, ended up going with the tweed blazer. Our next look is totally different and in-fact is an ensemble with pants; if you signed up you should be notified soon ( collection 1 is selling out so expect that one next week). Future collections should be more complete from an ensemble perspective - we just have to balance cost/price and value in these early stages.
- nicholassmith 14y agoActually, tweed blazers are bang on trend as we say in England these days. They've been sported by numerous celebrities and fall squarely under the still popular Hoxton farmer look. Fashion man, it's an odd beast.
- nav 14y agoThanks Nicholas! We will be playing around with some finer tweeds in future collections. Stay tuned!