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I work in advertising for multi-national clients the size of Sony, and believe me, acquiring the rights to images is a hugely important step in any marketing ca
by unreal37 14y ago
I work in advertising for multi-national clients the size of Sony, and believe me, acquiring the rights to images is a hugely important step in any marketing campaign. Most likely Sony hired an outside firm to create them a logo, and that firm copied it instead. I have no doubt Sony will apologize and pay a standard fee plus some for its use. If you think a huge corporation like Sony, with billions of dollars of sales a year, is purposely looking to rip off a single $1000 logo and hoping nobody would notice, you don't understand big business.
- danielweber 14y agoWhat is the likely reaction going to be for the agency that was supposed to create this for Sony? Will they just be fired from doing work for Sony, or are there any clawback provisions for the firm submitting supposedly original work that wasn't?
- belorn 14y agoAfter they were told of their mistake, did they stop with the infringement or did they continue selling their devices? Its one thing to do a mistake, but its an other to continue because its cheaper to ignore copyright law than to do a complete stop in the production and selling of a product. At that point they are doing willingly infringing copyright law.