They announced the complete system specs(http://www.polygon.com/2013/2/20/4009940/playstation-4-tech-specs-hardware-details http://www.polygon.com/2013/2/20/400

They announced the complete system specs(http://www.polygon.com/2013/2/20/4009940/playstation-4-tech-specs-hardware-details http://www.polygon.com/2013/2/20/4009940/playstation-4-tech-... ) That's more than enough to "help" competitors. The console manufacturers don't have any reason to copy each others aesthetics, because confusing branding doesn't help any of them, and there's no functional reason for them to all have the same shape/form factor.