A great read, all in all negotiation 101 techniques still work: - Put your fence post out first by setting a number that you could get elsewhere - Mention that

A great read, all in all negotiation 101 techniques still work: - Put your fence post out first by setting a number that you could get elsewhere - Mention that you love the company and are willing to take a partial cut on a higher alternative but cant do more than that - Assume the stock wont be worth much at all, explain although you strongly believe in the company most start-ups fail - Confidence is important