Maybe we are beyond the point where OS can be considered sexy anymore. While there will always be insane amounts of work to be done on them and deliver improvem

Maybe we are beyond the point where OS can be considered sexy anymore. While there will always be insane amounts of work to be done on them and deliver improvements until we see some brand new device interaction paradigm delivered - OSs will be boring, (relatively) stable and getting job done. So - there are few reasons to push the OS as a brand to retail consumers. Pitch hard to developers, but for consumers for which the os is app store + launcher - it won't help you increase sales much.