Is this product trying to compete with free plugin-in's like Screen Capture (by Google), or is it trying to be more of a "live site" preview generator that you

Is this product trying to compete with free plugin-in's like Screen Capture (by Google), or is it trying to be more of a "live site" preview generator that you see on like inspiration-esq sites or theme seller sites? I don't think that is fully clear in the marketing site.