This what good brands do as well: Chanel No5 sells a fragrance, but people buy feeling and smelling attractive. Nike sells sneakers and sportswear but people bu

This what good brands do as well: Chanel No5 sells a fragrance, but people buy feeling and smelling attractive. Nike sells sneakers and sportswear but people buy the hope and tools for better athletic performance. Source: http://www.risingabovethenoise.com/ http://www.risingabovethenoise.com/