'The Best' are expensive and are constantly being poached. You don't need 'The Best' because you're not doing anything particularly innovative - you want "the

'The Best' are expensive and are constantly being poached. You don't need 'The Best' because you're not doing anything particularly innovative - you want "the most effective' which is probably someone 'good' who, with the right resources, can effectively implement the already known solutions to the already known problems you're likely to face.