Yes, because people care about Burger King's twitter account in a way that is meaningful to their bottom line. I think it'll probably help them, if anything. In

Yes, because people care about Burger King's twitter account in a way that is meaningful to their bottom line. I think it'll probably help them, if anything. In a roundabout, unintentional way, Burger King got the attention of a wide audience that largely ignores them. I'm going to go eat a Whopper.