Ok so before the development, there is obviously the idea. Ideas aren't normally just thought of out of nowhere...they usually come in the form of a solution to

Ok so before the development, there is obviously the idea. Ideas aren't normally just thought of out of nowhere...they usually come in the form of a solution to an existing problem. So there you have some thinking behind what a possible solution is (pre development). This person (x) then must think about what the best way to go about the solution is--is it mainly going to be done through a mobile application, website, or product? From there, x must do his/her due diligence is determining whether or not the idea has been done before and the general feasibility behind the idea. FINALLY s/he approaches a developer (y) about creating an MVP. Person y doesn't just blindly do the MVP--x must sell y on the idea and the way they will execute it. This is all pre-development. Now let's assume y agrees. While y is building the MVP, x has to be making initial plans as to what to do with this MVP-- apply to an accelerator, go straight to investors, go to potential customers/clients to try and gain initial business, etc. Whether it is in the form of an application or a pitch, there is a lot of work and strategic thinking that has to go into these crucial initial stages. Work is being done on both ends at all times, or at least this must be the case if any combination of founders want to succeed. X forms the business strategy, Y develops. If both do their due diligence, there is a great foundation there that is built for success.