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I think Pinterest is in a great condition ... at this time. Like they have tons of users who religiously use their product, and it's actually coupled with inte

I think Pinterest is in a great condition ... at this time. Like they have tons of users who religiously use their product, and it's actually coupled with intent to buy, which makes monetizing easy. However, you can't change the fact, that pinterest is riding on a "trendy" wave right now. There is not a whole lot that keeps you threre. Just in two years, there can be another spot where all the women in world woo about their lives. It's an inherent social problem which accounts for the so far pretty short lives of social companies. You gotta have to be able to tie/commit your users much like Facebook does (owning your diginal private life).

BrianEatWorld 14y ago
I thought the problem with Pinterest was that "intent to buy" was actually really low compared to other traffic sources. I know its an old article, but has anything come out contradicting it? http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-shows-pinterest-users-look-but-dont-buy/ http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-show...
- patrick-james 14y ago
  At this point the data points coming out are almost conjecture. Here's something more recent that says almost the opposite: http://www.entrepreneur.com/article/222740 http://www.entrepreneur.com/article/222740 I know they're also making a new push specifically for brands to be able to manage content and traffic more easily: http://business.pinterest.com/ http://business.pinterest.com/ Given the new focus on businesses and the scale at which Pinterest already operates, the $2.5B isn't so hard to believe.
  - rdl 14y ago
    I imagine it varies a lot by category/board. Cat boards (which is what I use it for) = no intent to buy. Cooking implements = high intent to buy. Women browsing $20k dresses, somewhere in between.
- the_bear 14y ago
  This is just one data point, but my mom and I run a cooking blog that makes a decent amount of money from the Amazon affiliate program, and people from Pinterest definitely come to her site with an intent to buy. Given how much money we making from Pinterest visitors, it doesn't seem crazy to think that they could figure out a way to monetize their user base.
  - xeon47m 14y ago
    My girlfriends makeup site embraced pinterest in early 2012 which resulted in gradual traffic growth from females who have been strong contributors and buyers. I feel its more saturated now but still a great platform to leverage.

BrianEatWorld 14y ago

I thought the problem with Pinterest was that "intent to buy" was actually really low compared to other traffic sources. I know its an old article, but has anything come out contradicting it? http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-shows-pinterest-users-look-but-dont-buy/ http://www.forbes.com/sites/jjcolao/2012/07/13/new-data-show...

patrick-james 14y ago
At this point the data points coming out are almost conjecture. Here's something more recent that says almost the opposite: http://www.entrepreneur.com/article/222740 http://www.entrepreneur.com/article/222740 I know they're also making a new push specifically for brands to be able to manage content and traffic more easily: http://business.pinterest.com/ http://business.pinterest.com/ Given the new focus on businesses and the scale at which Pinterest already operates, the $2.5B isn't so hard to believe.
- rdl 14y ago
  I imagine it varies a lot by category/board. Cat boards (which is what I use it for) = no intent to buy. Cooking implements = high intent to buy. Women browsing $20k dresses, somewhere in between.
the_bear 14y ago
This is just one data point, but my mom and I run a cooking blog that makes a decent amount of money from the Amazon affiliate program, and people from Pinterest definitely come to her site with an intent to buy. Given how much money we making from Pinterest visitors, it doesn't seem crazy to think that they could figure out a way to monetize their user base.
- xeon47m 14y ago
  My girlfriends makeup site embraced pinterest in early 2012 which resulted in gradual traffic growth from females who have been strong contributors and buyers. I feel its more saturated now but still a great platform to leverage.