Succinct. The other piece he mentioned is "Products are also Services". Take Square, who released that Business in a Box thing: https://squareup.com/register/

Succinct. The other piece he mentioned is "Products are also Services". Take Square, who released that Business in a Box thing: https://squareup.com/register/hardware/shop https://squareup.com/register/hardware/shop That comes from a fundamental understanding that Square are in the business of "Helping businesses charge money", they're not just in the "payment technology business". If they were, they'd stop many steps earlier in the process. They know where to "draw the line" http://insideintercom.io/where-to-draw-the-line/ http://insideintercom.io/where-to-draw-the-line/