raises hand me too. I'm way too honest to call what I'm doing "a startup." But I am spending my own money on it, and I am working on it exclusively. The articl

raises hand me too. I'm way too honest to call what I'm doing "a startup." But I am spending my own money on it, and I am working on it exclusively. The article makes the point but it should be re-emphasized: the tools a capable individual has at their disposal now to build software is, for lack of a better way to describe it, completely insane. I'm revisiting AWS's offerings as a solo person now after working for a larger company for a few years and it's mindblowing what's there. And then there's stuff like github, mixpanel, new relic, and so on, all of which offer starting tiers that are free or absurdly cheap. I can buy tools to do design work in the App Store today for tens of dollars which just a few short years ago would have required a sales call and a 4-figure purchase order. Having done a "real startup" three years ago I look around now and realize a lot of the hard operational stuff I was wrangling with back then has basically been commoditized and can be paid for as a service that scales linearly up with profits. It's nuts. My focus is this: take advantage of this massive leverage to get as many experiments going as fast as I can. Invest the time to build domain specific components (not devops crap that I can now pay for) so that I can quickly create a series of products/experiments around a similar theme quickly while I try to find something that clicks. Keep costs low and charge for the product, keeping a close eye on operating margins. (People paying for something is the strongest signal that you've found something interesting, after all.)