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On Rebranding: The Evolution of a Startup Identity
- medinismo 14y agoThis is a great piece and something we had to think about a lot ourselves. Name changes never makes it to the top of the list, as it often times it masks other - bigger - problems about story telling and value prop. That however may not apply to payments, where trust matters most - so this is a really good read if you are thinking about it!
- jusben1369 14y agoI think the dates in your post need to be corrected?
- jareau 14y agoThanks. Fixed them. Anything else amiss?