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True -- but design isn't a science... Or it's only part-science anyway... You might as well say you can take code and with minor increments make it perfect ove
by jwilliams 18y ago
True -- but design isn't a science... Or it's only part-science anyway...
You might as well say you can take code and with minor increments make it perfect over time.... Sounds logical, but we all know it doesn't work like that.
Sure, tuning will take you a long, long way -- but occasionally you need to break the rules to leap forward.
- teej 18y agoI don't disagree that sometimes you need to make radical changes to make true progress. But I think those radical changes need to be put through the same testing that small changes are put through. I would much rather say "We are sacrificing 1% conversion to take a bold new direction with our design" than to say "We are redesigning beacuse our old site looks old and that's bad."