This all started from a misguided AdAge article: http://adage.com/digital/article?article_id=135112 http://adage.com/digital/article?article_id=135112 (subscrip

This all started from a misguided AdAge article: http://adage.com/digital/article?article_id=135112 http://adage.com/digital/article?article_id=135112 (subscription required)