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Actually, you should always define some "buzzword soup" as you put it, or as others put it "define the tone". Picking out opposites to words she says is a chea
by ed209 14y ago
Actually, you should always define some "buzzword soup" as you put it, or as others put it "define the tone".
Picking out opposites to words she says is a cheap shot. Of course no one would ask for "stale, frustrating and ugly" websites.
However, she could just as easily have said "robust, bold and permanent" which would have resulted in a site better suited for obituaries.
I often encounter people who put these very high level definitions down to project management fluff, but the truth is the stuff makes a difference on it's way down the development chain.
- bpatrianakos 14y agoEveryone seems to be misunderstanding what I meant. I understand that those words have meaning in some contexts and I get that this is a Business Week interview and they're playing to the audience. All I'm saying is that if she would have added in just a couple of specifics in there the quote would have had meaning. What she said would have made sense if she were saying it to her design department but in this context it still stands as meaningless.
- ed209 14y agofair enough, my comments were directed more towards these terms used in a project management context rather than where she actually used them. I would still argue that using them as part of marketing speak is doing something towards setting the tone though.