3 ms·
I guess it depends on if you trust the majority making the right decision. I think often that just leads to mediocracy. 41 shades does seem a bit of a gimmick.
by axod 18y ago
I guess it depends on if you trust the majority making the right decision. I think often that just leads to mediocracy.
41 shades does seem a bit of a gimmick. I doubt it really matters that much, or that most people can even tell the difference.
- teej 18y agoIt's impractical for most businesses, but when you're at Google scale, a 0.1% difference in conversion can be huge.
- ryanwaggoner 18y agoI guess it depends on if you trust the majority making the right decision. When you're running a business and the decision is whether or not to convert, trusting the majority is the only decision. If others see it as mediocrity, so be it.
- dminor 18y agoI think the point he's making isn't about the correct way to choose a shade of blue, it's that real design work encompasses far more than picking colors.
- jfarmer 18y agoThat's true. Design is not about shades of color and pixel widths. But it also sounds like he resists having his designs put through the ringer of empirical analysis.
- jfarmer 18y agoIt's Wal-Mart vs. Whole Foods. Which would you rather be? Both answers are fine, of course, the important thing is the "why."
- snprbob86 18y agoIf you can test A and B, you'd test 2 colors. Or maybe 3. But when you have to test many things (not just shades of blue) and you run tests of A, B, C, D, and so on, all the time... I'm sure they could test HUNDREDS of shades if blue just as easily as they can test 3.