Interesting take on the subject which fails to mention one of the worst problems with the campaign — Microsoft appears to be trying to do exactly what it accuse

Interesting take on the subject which fails to mention one of the worst problems with the campaign — Microsoft appears to be trying to do exactly what it accuses Google of doing. One of the things that makes lighthearted negative ads effective is that they usually aren't more true of the company throwing mud. We should note that Microsoft has frequently engaged in slightly less overtly negative "taste test" style advertising (e.g. bing vs google, windows phone 7 vs. anyone) despite usually not comparing all that favorably.