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They're pretty different. Adwords-driven brochure sites usually have measurable conversions. You can immediately measure the ROI for left aligned text, and cent
by axod 18y ago
They're pretty different. Adwords-driven brochure sites usually have measurable conversions. You can immediately measure the ROI for left aligned text, and centered text.
If the centered text gets a higher ROI, it'd be pretty weird to go with the left aligned instead.
Design on something like Google isn't quite as easy to measure.
A brochure site is designed to lead to a conversion, and likely to be only used by the user once. Whereas a site like Google may be used day in day out.
- tptacek 18y agoYou're right, of course, I'm just commenting that result-oriented design and graphic design may not be compatible worldviews.