3 ms·
Speaking for myself, the "scroogled" campaign certainly worsened my perception of Microsoft. Or, to be more precise, it renewed my distrust for them. A distrust
by danmaz74 14y ago
Speaking for myself, the "scroogled" campaign certainly worsened my perception of Microsoft. Or, to be more precise, it renewed my distrust for them. A distrust that I had developed when they were really dominant and blatantly abused that position, but which had be waning in recent years.
- brudgers 14y agoWhat this indicates is that you are not the campaign's target because you already have a strong opinion about each company - one which may have been formed before Google as we know it existed. Outside the tech bubble, that's an extreme position. Most people just use Google and Office. They buy iPhones that run Android because they're free with the contract, etc. Microsoft is pandering to a different group - those concerned about Google constructing dossiers upon individuals. Outside the tech bubble this is also an extreme position. The difference between your extreme position and that which Microsoft is targeting is that yours is dying - who gives a crap about Netscape, etc? On the other hand, concern over corporate data mining is somewhat likely to grow. It even has the catchy name of "creepiness" and a monkey-boy video.
- danmaz74 14y agoNicely put, but don't forget that the opinion of people in the tech bubble is usually pretty influential on those outside it.