Search, mail and maps consume advertising in the same way that newspaper and magazine articles do. Or Facebook pages, or TV series. Roger Federer earns 85% of

Search, mail and maps consume advertising in the same way that newspaper and magazine articles do. Or Facebook pages, or TV series. Roger Federer earns 85% of his revenue from advertising[1]. Other parts of his business (tennis playing) consumes advertising (displaying Nike logos on his clothes). What is the insight here? This tells something about how our economy works. It doesn't tell us much about the New York Times, Facebook, NBC, Roger Federer and Google. If you want to understand a company, you cannot limit yourself to a look at the sources of revenue. You have to go deeper and ask what makes it successful. Good newspaper articles. Good tennis play. Good web services and an open platform for mobile devices. [1] http://spakovas.blogspot.com/2012/06/top-10-highest-earning-athletes-of-2011.html http://spakovas.blogspot.com/2012/06/top-10-highest-earning-...