I don't think they mean to impress the techies. The product's market is clearly creative/artistic people. Creative/Artistic people did not have easy access to a

I don't think they mean to impress the techies. The product's market is clearly creative/artistic people. Creative/Artistic people did not have easy access to a medium like this. I see this company popularizing an artistic medium (like canvas, paper, stone) by providing an easy-to-obtain tool to make the art. I can see a few moms and schools wanting to buy something like this for their kids. This will also be a hit at kids' parties just like the fancy shaped balloons. Also, I doodle badly and I want one :)