If you look at Android or Chrome, they are both large projects, that did not start out to generate ad revenue, but both to improve mobile and the web, and to bu

If you look at Android or Chrome, they are both large projects, that did not start out to generate ad revenue, but both to improve mobile and the web, and to build a defensive moat that would prevent a competitor from controlling the on-ramps How sweet of you, must be the coolaid :). Google controls what % of mobile advertising? Where would that be without Android and the many Google Apps that come as a package? Defensive moat or trying to get more ad dollars by learning location, habits and everything else? Google's business model: Show mostly, to almost all ads to people searching for information that can be monetized. You went from 1 ad on the right to 5 on top, 10 on sides, 2 on the bottom and then another 10 Google pages. That ad money is being passed as price increase to consumers. Enjoy your monopoly, but you will be disrupted.