Nature.com makes it sound like the scientist leading this is playing games with the press. Why call a press conference with over 100 reporters and live stream

Nature.com makes it sound like the scientist leading this is playing games with the press. Why call a press conference with over 100 reporters and live stream it if you have nothing to announce yet? Pretty cheesy. http://blogs.nature.com/news/2013/02/dark-matter-search-from-the-space-station-continues-to-tease.html http://blogs.nature.com/news/2013/02/dark-matter-search-from...