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Microsoft's interest lately is to conduct a kind psyops campaign against Google. They seem to have identified that a huge problem for them is that people really
by zmmmmm 14y ago
Microsoft's interest lately is to conduct a kind psyops campaign against Google. They seem to have identified that a huge problem for them is that people really like Google a lot. So basically their strategy is to throw mud at Google until people don't trust them or like them any more. So I would say this fits into their campaign very neatly - if they can portray Google as stealing technology from other companies then they can keep piecing together this picture of "bad Google" that they want everyone to see.
- kvb 14y agoI doubt that their amicus briefs are driven by PR considerations as opposed to actual business concerns. How does a court filing that most of the public will never see help them shift public perceptions of Google?
- zmmmmm 14y agoObviously the public are not going to read the court filing, the judges will. And if the court accepts an appeal there will be years of bad PR for Google as the world discusses how and whether Google "stole" the APIs for Android. Even if Google is cleared there will still be smear on their name from people perceiving that they are profiting from something they didn't really make themselves.
- rza 14y agoIf this is their plan, I think it's a terrible one. All they're really doing is reinforcing their image as a patent troll. This will only strengthen Google's position as the "good guy" as it is very easy to simply see this case as freedom and innovation vs. corporate greed.