I'm a designer and a marketer, and it's my business to know that it will confuse a lot of people. I'm not basing my feedback on my own confusion (that would sur

I'm a designer and a marketer, and it's my business to know that it will confuse a lot of people. I'm not basing my feedback on my own confusion (that would surely be narrow-minded), but on my analysis of the layout and text and my ability to predict his target audience and desired result. I think it fails on several points, many of which are design-related. The aesthetic is fine, beautiful even. Full marks for that. But the page is confusing in that it is extremely long, it lacks focus, and it lacks organization. This is why, in as short an analysis as I could make, I deemed it "a confusing mess." In my professional opinion, most people will take one look at this page, start reading, get interested for about 12 seconds, scroll down one page, realize there are approximately 20 screens of additional content, and then click the back button thinking "I don't have time for this." If you don't understand that, then you're wasting time talking about design and its origin and meaning. Waxing philosophical over this is not helping this page get any better. In other words, you're over-thinking it.