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No, Nike made the swoosh. MJ was also just $45 million of marketing spent wisely. But the swoosh remains. It was a brilliant strategy. Tie the two together, but
by redrobot5050 18y ago
No, Nike made the swoosh. MJ was also just $45 million of marketing spent wisely. But the swoosh remains. It was a brilliant strategy. Tie the two together, but after so many years, when the athlete retires, you still have the swoosh.