Your example is not a good one. Posthaven's landing page only makes sense if you know who's behind the project. You should have stopped when you made the good p

Your example is not a good one. Posthaven's landing page only makes sense if you know who's behind the project. You should have stopped when you made the good points about landing page design from a designer's point of view rather than a marketer's and the lack of testing. I still would have disagreed with you but at least you'd have made good points. But using Posthaven as an example of a good landing page makes me wonder if you know what you're talking about (I swear I didn't mean that in the really mean way it sounded). Posthaven's value proposition comes last - which would be fine if everything before it wasn't so boring and made sense to the casual user. The design is uninspired, derivative, and lazy looking. It may convert among the in-crowd tech scene but as an example of good landing page design it fails both aesthetically and in terms of messaging. "Learn about our pledge"? I don't want to know your pledge until I know what the hell it is that you do.