The main point of the 'warranty voiding' would be to get a ton of hype from "hack your ssd" blogspam, which would instantly distinguish them in a crowded market

The main point of the 'warranty voiding' would be to get a ton of hype from "hack your ssd" blogspam, which would instantly distinguish them in a crowded market. Being able to extract more money from PHBs is just gravy.