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What about branding/marketing? Volvos are known for their safety features. This certainly is an extension of that. It could be seen as a competitive advantage,
by dfxm12 14y ago
What about branding/marketing? Volvos are known for their safety features. This certainly is an extension of that. It could be seen as a competitive advantage, regardless of its utility/impact on insurance premiums. If it is a competitive advantage, certainly other brands would want to catch up.
- nagrom 14y agoIt's not immediately obvious from the exterior that the feature exists or not. You'd have to market the hell out of it and that costs money, which puts the price up, etc.