4 ms·

This is not copywriting, this is landing page design (from the POV of a designer, and not marketer). I'm also wary of this data, because he does not include tes

This is not copywriting, this is landing page design (from the POV of a designer, and not marketer). I'm also wary of this data, because he does not include testing. The way you design a landing page is very different from this one when you incorporate testing from the start. Edit: If you want to see a really good landing page, go and visit posthaven's page (http://posthaven.com http://posthaven.com I think). Its just perfect. You actually feel the need to pay this people money.

vitalique 14y ago
You must be joking. It may convert like hell, I don't know, but - oh my, is this page... ugly. All the mixed fonts and barely readable colors. They aren't even consistent in using underlines and colors for links. Total mess if you ask me. Wouldn't even consider becoming a customer looking at this LP only.
- orangethirty 14y ago
  Who cares if its ugly? Does money in the bank become any less valuable if it came from an ugly landing page?
  - ahoyhere 14y ago
    Not at all. But you don't establish that A) the landing page in the post doesn't create money, NOR B) that the landing page that "makes you feel" does.
bpatrianakos 14y ago
Your example is not a good one. Posthaven's landing page only makes sense if you know who's behind the project. You should have stopped when you made the good points about landing page design from a designer's point of view rather than a marketer's and the lack of testing. I still would have disagreed with you but at least you'd have made good points. But using Posthaven as an example of a good landing page makes me wonder if you know what you're talking about (I swear I didn't mean that in the really mean way it sounded). Posthaven's value proposition comes last - which would be fine if everything before it wasn't so boring and made sense to the casual user. The design is uninspired, derivative, and lazy looking. It may convert among the in-crowd tech scene but as an example of good landing page design it fails both aesthetically and in terms of messaging. "Learn about our pledge"? I don't want to know your pledge until I know what the hell it is that you do.
- calinet6 14y ago
  I'll offer a counter-example: I have no idea who they are, and I still want them to shut up and take my money.
ahoyhere 14y ago
Considering the post was all about the content (and the progress from very-designed-to-it-ought-to-be-designed-less on the design front), how can it be about landing page design? The whole post is about the words. Copy is made of words. You write words. Copywriting. It's interesting that you diss the post because it doesn't have "test data," but then you say that posthaven's landing page is better because of how you "feel."

vitalique 14y ago

You must be joking. It may convert like hell, I don't know, but - oh my, is this page... ugly. All the mixed fonts and barely readable colors. They aren't even consistent in using underlines and colors for links. Total mess if you ask me. Wouldn't even consider becoming a customer looking at this LP only.

orangethirty 14y ago
Who cares if its ugly? Does money in the bank become any less valuable if it came from an ugly landing page?
- ahoyhere 14y ago
  Not at all. But you don't establish that A) the landing page in the post doesn't create money, NOR B) that the landing page that "makes you feel" does.

bpatrianakos 14y ago

Your example is not a good one. Posthaven's landing page only makes sense if you know who's behind the project. You should have stopped when you made the good points about landing page design from a designer's point of view rather than a marketer's and the lack of testing. I still would have disagreed with you but at least you'd have made good points. But using Posthaven as an example of a good landing page makes me wonder if you know what you're talking about (I swear I didn't mean that in the really mean way it sounded). Posthaven's value proposition comes last - which would be fine if everything before it wasn't so boring and made sense to the casual user. The design is uninspired, derivative, and lazy looking. It may convert among the in-crowd tech scene but as an example of good landing page design it fails both aesthetically and in terms of messaging. "Learn about our pledge"? I don't want to know your pledge until I know what the hell it is that you do.

calinet6 14y ago
I'll offer a counter-example: I have no idea who they are, and I still want them to shut up and take my money.

ahoyhere 14y ago

Considering the post was all about the content (and the progress from very-designed-to-it-ought-to-be-designed-less on the design front), how can it be about landing page design? The whole post is about the words. Copy is made of words. You write words. Copywriting. It's interesting that you diss the post because it doesn't have "test data," but then you say that posthaven's landing page is better because of how you "feel."