From the article: "A few months ago we tested a new design for our map UI. The new UI converted a bit worse. But we preferred it, so we kept it anyway." They

From the article: "A few months ago we tested a new design for our map UI. The new UI converted a bit worse. But we preferred it, so we kept it anyway." They A/B tested and then went with the LOSING version, because it felt better in their gut. Go for something radically different if you want, no problems there, but don't test if you're going to choose your favorite even when it loses. That's just dumb.