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How we got our 1,000 first subscribers with no budget

4 points by nicoschuele 14y ago

nicoschuele 14y ago
About a year ago I came to Haker News to ask for guidance on how to market a new service I was creating. At that time, LinksWeaver was its name but now, it changed. I received some feedback and now, as we have a little over 1,000 subscribers, I took time to write how we actually achieved this. Without spending money and without a finished product. It is a very long read on my personal blog. Maybe it will be useful to someone who has the same questions I had back then. Have a great day, Nico
- rauar 14y ago
  Great post. I'm currently on a very similar path - although I keep hacking beside my current day job. Still plenty of time. However I'm still struggling with the marketing stuff and getting traction. I currently focus more on the product/service side than on getting the message out because I'd like to grow organically and receiving short-lived traffic from other sites like fb, twitter and g+ does not seem to really work out. btw: switzerland-based too
  - nicoschuele 14y ago
    Yeah, we tried this organically growth thing but at some point, you have to go out there and interact with your potential users one on one. From my experience, the whole social networking marketing on fb, twitter, etc simply doesn't work anymore. Just because everybody with a new product will do exactly that. In the end, the users are just sunk under massive piles of branding attempts.
fawyd 14y ago
Hi Nico very nice idea - the sort of thing I'm searching for so long time. Some background: I am a online marketing pro who's learning RoR in the freetime because a weekend project wants to be turned to live (a special cooking app), lol. If you ever need some professional advices (non-paid, lol) in online marketing (SEO, SEA, SMM etc.) drop me a line. btw: there could be a startup scene in Switzerland - but most people are not well connected (devs, marketing guys, sales person etc.) - I'm from Berne

4 points by nicoschuele 14y ago

About a year ago I came to Haker News to ask for guidance on how to market a new service I was creating. At that time, LinksWeaver was its name but now, it changed. I received some feedback and now, as we have a little over 1,000 subscribers, I took time to write how we actually achieved this. Without spending money and without a finished product. It is a very long read on my personal blog. Maybe it will be useful to someone who has the same questions I had back then. Have a great day, Nico

rauar 14y ago
Great post. I'm currently on a very similar path - although I keep hacking beside my current day job. Still plenty of time. However I'm still struggling with the marketing stuff and getting traction. I currently focus more on the product/service side than on getting the message out because I'd like to grow organically and receiving short-lived traffic from other sites like fb, twitter and g+ does not seem to really work out. btw: switzerland-based too
- nicoschuele 14y ago
  Yeah, we tried this organically growth thing but at some point, you have to go out there and interact with your potential users one on one. From my experience, the whole social networking marketing on fb, twitter, etc simply doesn't work anymore. Just because everybody with a new product will do exactly that. In the end, the users are just sunk under massive piles of branding attempts.

fawyd 14y ago

Hi Nico very nice idea - the sort of thing I'm searching for so long time. Some background: I am a online marketing pro who's learning RoR in the freetime because a weekend project wants to be turned to live (a special cooking app), lol. If you ever need some professional advices (non-paid, lol) in online marketing (SEO, SEA, SMM etc.) drop me a line. btw: there could be a startup scene in Switzerland - but most people are not well connected (devs, marketing guys, sales person etc.) - I'm from Berne