4 ms·
Why do you think one is okay but not the other?
by chobo 14y ago
Why do you think one is okay but not the other?
- deleted 14y ago[deleted]
- harlanlewis 14y agoI feel the same as grandparent, but it's a blurry line. Ideally, promoted ads should be recommendations. Buy more than just reach to a demo, instead ensure a qualified voice authentically highlights your benefits - more akin to social recommendations from friends than banner ads. This is rarely attempted in a world of publications that depend on ad volume and outsourced ad buyer supply, but examples exist. The webcomic Penny Arcade recently ran a Kickstarter to achieve freedom from ads, but found itself answering questions like "What if I love ads?" (http://www.penny-arcade.com/2012/07/20/what-if-i-love-ads http://www.penny-arcade.com/2012/07/20/what-if-i-love-ads) because they'd built a reputation of only advertising products they would feel comfortable endorsing even without an adbuy (can't find a direct link to when they talk about this, but it's out there somewhere).